As an agency that specializes in multicultural communications and cause marketing campaigns, the most important investment any public relations firm should make is in the people who make up the core service team. This PR agency should hire a group of marketing and communications professionals as diverse as the campaigns they develop.
At OCG+, we understand that a team should reflect the people it wants to reach, and clients that team is passionate to serve. The diverse lens we use for our clients, we first use on ourselves. The culture we breed internally should be reflected externally. Our team is diverse and experienced, cultured and skilled. Take an opportunity to learn about the open channels group within OCG+.
Dawn Taylor, Vice President of Account Management
Dawn leads the OCG+ team with one goal: delivering remarkable and measurable integrated marketing services. Having worked on both sides of the road, in both agency and brand, Dawn deeply understands the needs of our clients and is committed to building meaningful relationships.
With over 25 years of integrated marketing experience – and a heavy focus on strategic marketing and advertising – Dawn’s know-how spans several industries, including energy, aviation, banking, and telecommunications. She has worked with many well-known brands like Chase Manhattan Bank, American Airlines, Gillette, TXU and First Choice Power.
Dawn holds a Bachelor’s of Business Administration with a specialization in marketing from Sam Houston State University. In her spare time, she’s either wrangling her five dogs (yes, five), or planning her next bird-watching excursion.
Rebecca Elliott, Director of Digital & Social Media
Rebecca has a passion for everything digital marketing, with a heavy focus on SEM. Driven by numbers and always eager for new challenges, she relishes the dynamic nature of the digital industry as it allows her to continuously learn and grow. Her broad spectrum of client experience includes multi-million-dollar retail chains, healthcare, local organizations – and all points in between.
Not surprisingly, Rebecca is an excel wiz, enabling her to create and maintain extremely accurate pacing dashboards to monitor the budget, spend, performance metrics and month-over-month performance change for all of her clients. She is dedicated to producing the best, most-efficient results day-in and day-out. For Rebecca, it’s not simply about meeting a client’s goals – it’s about exceeding their every expectation, every step of the way.
Sarah Karger, Content Manager
As the content manager, Sarah Karger brings a decade of marketing, communications, media relations and graphic design experience to OCG+. She specializes in growth focused marketing and communications strategies that amplify the message and brand awareness of her clients.
She delivers fully-integrated marketing campaigns that create maximum brand exposure for her clients. She has led marketing strategies for some of the largest and most beloved brands in the world including Disney, Star Wars, NFL and NCAA among many others. She is a published ghost writer and has had the distinct pleasure of seeing her clients appear in/on highly coveted media outlets such as TODAY, Good Morning America, Newsweek, Huffington Post and more.
Combining her highly-developed skills as a content strategist, her aim is to position brands as a thought leader in their respective industry and build meaningful engagement between brands and their audience groups.
Daniela Otero, Senior Account Executive
Daniela manages day-to-day activities for clients, assists with developing and implementing strategic social media tactics, media relations strategies and community outreach. Her multicultural background and diverse skills accredit her keen ability to spot trends, best practices, and develop culturally relevant content to help position OCG+‘s clients as respected voices in their target audiences and industries. She has an ability to provide a voice to minority audiences by transcreating ads, releases and other deliverables for the Hispanic audiences. Daniela is a proud graduate of the University of North Texas, earning her Bachelor of Arts in Strategic Communications and minoring in Spanish.
Stephen Fashoro, Group Director of Public Relations
Stephen Fashoro comes to OCG+ with over eight years of experience in public relations and media outreach. He specializes in maximizing clients’ communications strategies, generating media interest and building relationships nationwide.
Stephen is currently Group Director of Public Relations at OCG+ in Fort Worth. He previously served as an account supervisor for OCG+ where he serviced AT&T’s multicultural, diversity and corporate social responsibility accounts. Stephen also served as a public information officer for the 35Express construction project, a 30-mile, $1.4 billion highway expansion project throughout eight cities and two counties.
Stephen has established relationships with local and national general market media as well as bloggers from across the country. He is Dallas native and a graduate of Stephen F. Austin State University.
Before working in public relations, Stephen worked as a news reporter at one of the leading community newspaper brands in Texas.
CJ Schexnayder, Director of Public Engagement
CJ Schexnayder is a communications specialist in the area of transportation, construction and infrastructure. Since 2014 he has handled communications for the $1.4 billion 35Express project including stakeholder outreach, project presentations and creating materials to convey information to the public regarding the work. CJ has helped create consensus between local agencies, residents and office holders to ensure key portions of the project proceed smoothly.
For eight years, CJ was the Latin American Correspondent for Engineering News-Record, the leading U.S. publication covering the construction industry. His work focused on large-scale infrastructure projects such as the $5.2 billion expansion of the Panama Canal. CJ returned to the United States in 2012 and covered the construction industry Texas and the southwest for the magazine.
Dianne Houser, Business Manager
Dianne has more than 25 years of accounting and clerical experience, and is the go-to person for all things accounts payable and receivable. She processes invoices, billing, and provides monthly reporting. Clients and OCG+ team members appreciate her pleasant attitude, sharp mind, accuracy, and efficiency.