by OCG+ | Nov 26, 2018 | Advertising, Digital, Social Media
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010 with...
by OCG+ | Jun 18, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
by OCG+ | Apr 2, 2018 | Account Management, Digital
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
by OCG+ | Jan 31, 2018 | Advertising, Multicultural, Public Relations, Uncategorized
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
by OCG+ | Jan 4, 2018 | Advertising, Social Media
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
