by OCG+ | Sep 2, 2022 | Cause Marketing, Multicultural, Public Relations
By Jaye Washington When clients come to us looking for social impact expertise they’re often surprised when we ask what their organization is doing around community engagement. Some ask, “What does that have to do with increasing my bottom line?” Others say, “We’re...
by OCG+ | Nov 12, 2021 | Leadership
As the world returns to the office, it can feel like we’re simply getting back into the normal pace of things. But returning to a “normal” work environment is an opportunity to reimagine your culture and implement changes to your outreach that prove your commitment to...
by OCG+ | Oct 25, 2021 | Leadership
WASHINGTON, Oct. 25, 2021 /PRNewswire/ — Ignited by the rise of social injustice across America, Communications Strategist Tonya Veasey relaunches her award-winning firm OCG+, formerly Open Channels Group, aimed at creating social impact and diversity,...
by OCG+ | Oct 14, 2021 | Cause Marketing
Corporate America felt the pressure to make bold statements and pledge generous donations to social justice organizations, Historically Black Colleges and Universities (HBCUs) and Black advocacy groups, but many are questioning the true social impact of those promises...
by OCG+ | Nov 26, 2018 | Advertising, Digital, Social Media
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...
