by OCG+ | Apr 2, 2018 | Account Management, Digital
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
by OCG+ | Jan 31, 2018 | Advertising, Multicultural, Public Relations, Uncategorized
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
by OCG+ | Jan 4, 2018 | Advertising, Social Media
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
by OCG+ | Nov 29, 2017 | Leadership
I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
