+Blog
Accountability Can Inspire Your New Normal in DEI
As the world returns to the office, it can feel like we’re simply getting back into the normal pace of things. But returning to a “normal” work environment is an opportunity to reimagine your culture and implement changes to your outreach that prove your commitment to...
Communications Strategist Tonya Veasey Relaunches Her Firm OCG+, Now Focused on Diversity, Equity & Inclusion
WASHINGTON, Oct. 25, 2021 /PRNewswire/ -- Ignited by the rise of social injustice across America, Communications Strategist Tonya Veasey relaunches her award-winning firm OCG+, formerly Open Channels Group, aimed at creating social impact and diversity, equity...
After the murder of George Floyd, Corporate America pledged billions of dollars to fight racial injustice. Now, marginalized communities are looking for receipts.
Corporate America felt the pressure to make bold statements and pledge generous donations to social justice organizations, Historically Black Colleges and Universities (HBCUs) and Black advocacy groups, but many are questioning the true social impact of those promises...
The Importance of Influencer Marketing
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...
How Company Culture Shapes Employee Motivation
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
Three Creative Ways You Can Increase Your Client’s Brand Awareness in the Media
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
3 Ways to Prevent a Media Crisis
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
3 Reasons Why an Organic Social Media Campaign Is Still Crucial
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
What It Takes to be A Great Woman of Texas
I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...