The Importance of Influencer Marketing
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010 with...
How Company Culture Shapes Employee Motivation
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
How Artificial Intelligence is Changing Public Relations
Its practical use for many business industries has accelerated withinhe last few years with estimates going as high as $19.1 billion worldwide. CEOs are starting to understand the value in the intelligence and how they can leverage it to their advantage. Publications,...
Facebook Ad’s vs. Google AdWords
For small businesses with a limited budget, it can be hard to decide how to distribute your advertising budget. Money and lack of time are often the two biggest problems small agencies face. So how do you reach your online target audience all while staying within your...
The General Data Protection Regulation – Should the US Adopt it as well?
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
Three Creative Ways You Can Increase Your Client’s Brand Awareness in the Media
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
3 Ways to Prevent a Media Crisis
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
3 Reasons Why an Organic Social Media Campaign Is Still Crucial
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
4 Tips to Generate Leads During the Holidays
While the e-commerce brand agencies are working 14-hour days, living off coffee and checking metrics at 5:00 am on 11/24, lead generation agencies are much less stressed out during the holiday season. Why? Because the holidays are known for quick impulse buys, finding...
What It Takes to be A Great Woman of Texas
I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...