+Blog
The Impact Family: How Community Engagement and Social Impact are Connected
By Jaye Washington When clients come to us looking for social impact expertise they’re often surprised when we ask what their organization is doing around community engagement. Some ask, “What does that have to do with increasing my bottom line?” Others say, “We’re...
Allyship from Your Leadership Seat
You’re a strong business leader who’s made a commitment to DE&I, created an internal committee, and set measurable goals. But how do you turn tactics into action? It’s time to step into allyship. Now that you’ve established impactful programs, use your learnings...
DEI in the Face of Social Intolerance
In 2020, saying you were a Diversity, Equity, and Inclusion (DEI) advocate was easy because it guaranteed metaphorical applause and approving nods from audiences companies wanted to connect with. In fact, everyone was ready to roll up their sleeves, take responsibility, and get to work. But it’s now 2022, and despite the progress, it feels like the social and political pendulum is swinging backward.
What’s Missing From DE&I?
You’ve checked every box on the list of necessary diversity, equity, and inclusion (DE&I) imperatives in efforts to transform your company, and still, it may feel like something is missing. It’s the B for Belonging. “Belonging” is a relatively new term in the...
Leaning into Social Impact in 2022
My favorite month of the year is January. January allows me an opportunity to set new goals for the year and to continue working toward the goals I have set in prior years. After stepping down as the President and CEO of the Congressional Black Caucus Foundation in...
Accountability Can Inspire Your New Normal in DEI
As the world returns to the office, it can feel like we’re simply getting back into the normal pace of things. But returning to a “normal” work environment is an opportunity to reimagine your culture and implement changes to your outreach that prove your commitment to...
Communications Strategist Tonya Veasey Relaunches Her Firm OCG+, Now Focused on Diversity, Equity & Inclusion
WASHINGTON, Oct. 25, 2021 /PRNewswire/ -- Ignited by the rise of social injustice across America, Communications Strategist Tonya Veasey relaunches her award-winning firm OCG+, formerly Open Channels Group, aimed at creating social impact and diversity, equity...
After the murder of George Floyd, Corporate America pledged billions of dollars to fight racial injustice. Now, marginalized communities are looking for receipts.
Corporate America felt the pressure to make bold statements and pledge generous donations to social justice organizations, Historically Black Colleges and Universities (HBCUs) and Black advocacy groups, but many are questioning the true social impact of those promises...
The Importance of Influencer Marketing
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...