Facebook Ad’s vs. Google AdWords
For small businesses with a limited budget, it can be hard to decide how to distribute your advertising budget. Money and lack of time are often the two biggest problems small agencies face. So how do you reach your online target audience all while staying within your...
The General Data Protection Regulation – Should the US Adopt it as well?
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
Three Creative Ways You Can Increase Your Client’s Brand Awareness in the Media
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
3 Ways to Prevent a Media Crisis
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
3 Reasons Why an Organic Social Media Campaign Is Still Crucial
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
4 Tips to Generate Leads During the Holidays
While the e-commerce brand agencies are working 14-hour days, living off coffee and checking metrics at 5:00 am on 11/24, lead generation agencies are much less stressed out during the holiday season. Why? Because the holidays are known for quick impulse buys, finding...
What It Takes to be A Great Woman of Texas
I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...
Bridging the Gap with Millennials
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
8 Ways to Hack Your Way to Productivity
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
Important Lessons for every Public Information Officer – 35 Express
It’s critical to evaluate the individual stakeholder issues, identify the key problem needing to be addressed and providing the project team a concise assessment of what needs to be done. Handling these matters in a timely way builds trust with stakeholders and allows the client to deal with the issue in the most efficient manner possible.