The Importance of Influencer Marketing

  Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...

Facebook Ad’s vs. Google AdWords

Facebook Ad’s vs. Google AdWords

For small businesses with a limited budget, it can be hard to decide how to distribute your advertising budget. Money and lack of time are often the two biggest problems small agencies face. So how do you reach your online target audience all while staying within your...

4 Tips to Generate Leads During the Holidays

4 Tips to Generate Leads During the Holidays

While the e-commerce brand agencies are working 14-hour days, living off coffee and checking metrics at 5:00 am on 11/24, lead generation agencies are much less stressed out during the holiday season. Why? Because the holidays are known for quick impulse buys, finding...

What It Takes to be A Great Woman of Texas

What It Takes to be A Great Woman of Texas

I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...