PUBLIC RELATIONS

3 References to Help You Stay Current

By OCGPR Staff | May 16, 2016

Here’s the problem: How do we keep up to date our printed references to cultures and lifestyle choices?

Employing fresh terminology in the digital age can sometimes feel impossible.

A video found on CNN offers tongue-in-cheek insight into the origin of “Chicano,” “Hispanic” and “Latino.” The exchange depicts real-life conversation meant to inform. However, having a chat on the street is one thing. Researching a multimillion-dollar ad campaign is very much another.

Our clients count on us to be in the know. We stash three top references next to (or inside!) the keyboard. Maybe you should too.

1. Journalists and media professionals like the free Diversity Style Guide with its more than 700 terms related to race/ethnicity, diversity and more.

2. The venerable AP Style Guide, a timeless trove of syntactical nooks and nuance, is available online and in print. The 2016 edition will be out June 1.

3. Leigh Stephens Aldrich wrote case studies on what happens when cultural references skew, then she told how to get them right in Covering the Community: A Diversity Handbook for Media. Published in 1999, her advice remains relevant today.

Read the guides to stay current, but know that the best way to ensure you are using the appropriate term is to ask your audience.

Have a question for our team? Send us an email, and we’ll find an answer.

OCG PR offers expertise in diverse multicultural segments, including African American, Hispanic and Asian communities as well as women, youth and LGBT populations.

As multicultural strategists, our obsession with cultural influences on communities – local to global – is what sets us apart in delivering results and is the backbone of our ability to start your conversations.

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