MULTICULTURAL

Get the conversation started! How to connect with social influencers.

By OCGPR Staff | October 31, 2016

Need to connect with African-American Social Influencers? Here are a few tips to get the conversation started!

Today, connecting with other individuals online is as easy as opening an app on your phone and starting a conversation. But do you know which specific apps you need to connect with African-American social influencers who have large followings online?

A 2015 Pew Research Center survey on social media showed that African-Americans primarily use Facebook, Instagram and Twitter. In addition, Facebook was identified as the social platform with the most engaged audience among all ethnicities; 70 percent of its users log on daily.

In many cases, social influencers can help your business, brand or campaign reach its target audience. If you’re considering connecting with African-American social influencers to grow your brand, here are few questions to ask yourself first:

1. What African-American audience am I trying to reach? Are you trying to reach parents, young adults, college students, music enthusiasts or tech lovers? Understanding who your target audience is will help you narrow the types of influencers you’re looking for.  

2. Who are the best African-American influencers for my brand or campaign?  To answer this, you must assess the following: relevance, reach and resonance.

  • Relevance: Is the content the influencers share relevant to your business?  What are they blogging, writing and tweeting about?
  • Reach: Does the number of people you could potentially reach through the influencer’s following bring value to your business?  How many followers do they have?
  • Resonance: Does the influencer’s audience engage when he or she posts or shares content from a third party?

3. How do I engage the influencer? Start a conversation and give them what they want—engagement. Interact with influencers through the content they are sharing, and participate in conversations they are leading on a daily basis. Once you’ve built that rapport, the relationship has the potential to blossom.

An engaged social media influencer can retweet you, share your Facebook post, link back to your website on their blog or post on your blog as a guest writer. This relationship will provide your business, brand or campaign an opportunity to rise in the search rankings and gain more followers.

Always keep these three questions in mind when you’re trying to reach African-American social influencers. Your strategy and approach is key.

Stephen Fashoro

VP of PR, OCG PR, www.ocgpr.com

OCG PR offers expertise in diverse multicultural segments, including African American, Hispanic and Asian communities as well as women, youth and LGBT populations.

As multicultural strategists, our obsession with cultural influences on communities – local to global – is what sets us apart in delivering results and is the backbone of our ability to start your conversations.

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