DIGITAL

Brand Bowl XLIX: Who’s Your Pick?

By OCGPR Staff | February 2, 2015 | add comment
It’s the day after the Super Bowl, and while you probably wish today were a holiday from all the fun and excitement you experienced last night, you’re at work. A good guess is that all the talk around your office is about the ads! And w(read more)
  1. Jannibah Coleman says:

    I love this roundup! You guys definitely picked a few that I missed!

CAUSE MARKETING
In one way or another, we all crowdsource. Some of us (me) will not even leave the house without getting our spouse’s opinion of how we look. And then there are those of us who just say “screw it” and decide to ask the darndest questi(read more)
CAUSE MARKETING
You know how in every group there is that one person who loves to host – from barbecues, wine and cheese parties to watch parties? That’s me. I love hosting. I guess that explains why in my personal and professional life I have spent ye(read more)
PUBLIC RELATIONS

Talking ‘Bout My Generation: Millennials

By OCGPR Staff | August 26, 2014 | add comment
Smartphone wielding, attention-deficient, lazy, angsty, 25-year-old hipsters still living with mom and dad. Is this the picture you have of the average millennial? Probably. However, there may be more to this generation (by most accounts, t(read more)
DIGITAL

Mind Your Social Media Manners!

By OCGPR Staff | August 14, 2014 | add comment
Spend most of your time online? I do. But I have an excuse, as I manage social media campaigns for clients here at OCG PR. Given that, I notice one too many social media missteps. It’s always helpful to brush up on etiquette, and remember(read more)
  1. Vaguebooking is THE WORST! My other pet peeve is Facebragging! Yes, we know your life is perfect and you go to the gym every day and you cook every night and you can DIY anything… You don’t have to remind us every time you get on Facebook! Haha.

PUBLIC RELATIONS

Five Reasons to Focus on Visual Storytelling

By OCGPR Staff | August 5, 2014 | add comment
Think back to your childhood. What were your favorite bedtime stories?  Do any images come to mind? How about the cartoons you watched as a child? Which were your favorites? If you can remember even a few, then you’re living proof that (read more)
CAUSE MARKETING

Championship Caliber Communication

By C.J. Schexnayder | July 28, 2014 | add comment
In 2007, Nick Saban took over the University of Alabama football program and transformed the Crimson Tide into one of the most successful teams in college football. One overlooked factor of that success is Saban’s emphasis on communicatio(read more)
  1. Kimberly Sims
    KImberly Sims says:

    Great post CJ! Communication –both verbal anon verbal–is key to every situation we face.

PUBLIC RELATIONS

Three Steps To Make a Meaningful First Impression

By Jannibah Coleman | July 9, 2014 | add comment
I am a single girl. And like many singles, I’ve explored the (sometimes harrowing) world of online dating. Maybe that’s what made me click on a blog post condemning another online dater for his lack of romanticism. I’ll tell you about(read more)
CAUSE MARKETING

10 Tips for Successful Email Communication

By OCGPR Staff | June 30, 2014 | add comment
Quick, ask yourself this question.  How many emails do you send out every day? According to a study by Radicati Group, consumers and business professionals combined, send and receive around 196 emails daily. In today’s world of social(read more)
DIGITAL

World Cup 2014 Takes Over Social Media

By OCGPR Staff | June 26, 2014 | add comment
Everyone says that soccer is the most popular sport in the entire world. If you've been on a social media website in the last two weeks, you probably believe them. how many more days of soccer tweets — Jessica Misener (@jessmisener) J(read more)
PUBLIC RELATIONS

How to Recover from a Public “Fail”

By OCGPR Staff | June 18, 2014 | add comment
It’s an ever-popular trend in the media– from slips of the tongue to inappropriate public displays – celebrities and those in the public eye have turned national apologies into the norm. Earlier this month, Steve Coburn made news (read more)
CREATIVE

Emoti-Conned

By OCGPR Staff | June 13, 2014 | add comment
We live in a world where brands are now delivering personalized content right to an individual’s proverbial doorstep. Today, brands know who you are, what you do, and how you do it. They can measure how much time you spend on a website, o(read more)
CAUSE MARKETING
Years ago, I attended a comedy show with friends. The headliner had achieved some success, but was not a "household name." Even so, many of you would recognize him if I was willing to share his name. For these purposes, I'll call him “Mic(read more)
DIGITAL

Power of the Pound Sign: #Hashtag Activism

By Amoya Edwards | June 3, 2014 | add comment
Every day a new hashtag is born, and a new topic is trending. The month of May proved to be powerful, as hashtags with purpose (that I typically see only every once and a while) were appearing week after week on social media. Hashtags like (read more)
  1. Jannibah Coleman says:

    Love the post, Amoya! I definitely agree that it’s great to SEE the engagement surrounding a cause as a trending topic. Also, considering how many people get their news from social media (YouTube), it’s probably the only way a lot of people are made aware of these issues. However, I’ve been seeing a lot of conversation around the idea that people feel like they’ve done their part once they share a picture with a slogan or retweet some message. So instead of feeling mobilized to go volunteer or make a donation, they are social media or “hashtag” activists. Obviously, this is a sign of the times. I’ll be interested to see if there’s a lasting paradigm shift (away from actually actively doing something), in which case nonprofits and causes are in trouble, or if we’ll all be off to the next trend soon.

    • Amoya Edwards says:

      Thanks, Jannibah! I totally agree. The hashtag activist believes that sharing is caring – which is true, but what’s really moving the needle? We’ll have to watch these movements and see what happens, or wait for the next to come around.

CREATIVE
Visiting a cluttered website with no sense of direction can be quite the negative experience for website visitors. You can count on feelings of anxiety and disorganization to be sure to discourage returning visitors to your site for any inf(read more)
CAUSE MARKETING

11 Foundations of Crisis Management

By OCGPR Staff | May 6, 2014 | add comment
A major crisis is the ultimate stress test for any organization. If handled poorly, the situation can have a lasting negative effect on the organization’s brand, image, reputation and creditability. If handled, correctly crisis management(read more)
DIGITAL

Teach Me How to Live Tweet!

By OCGPR Staff | February 27, 2014 | add comment
Think back to the last time you watched your favorite show. Did you at anytime during that show start writing a tweet as soon as you saw an intense scene, laugh at a hilarious quote or get upset with one of the characters? Well if you did, (read more)
PUBLIC RELATIONS

Are Brands Still “Beliebers?”

By OCGPR Staff | February 12, 2014 | add comment
Celebrity endorsements of a company’s products can be a boost or a drain on a brand. With every commercial and print ad, celebrities build a greater association with the brand. Once every blue moon – okay every year, a celebrity is thru(read more)
PUBLIC RELATIONS
This week, you may have been introduced to a young boy by the alias “Sir Fedora.” The 11 year-old YouTuber, uploaded a video that received one “like,” and he was elated! They say it’s the little things in life that make us the hap(read more)
DIGITAL

#TweetingWithMittens: Clever or Fail?

By OCGPR Staff | February 3, 2014 | add comment
With a boring game on the field (sorry, Peyton!), millions of people went to Twitter to take part in a much closer competition, where big brands faced off to see who could replicate Oreo’s 2013 blackout tweet success and reign as social m(read more)
  1. I have mixed feelings on this one. I think there were pro and con results, so maybe a net effect of nothing. ;)

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