Bridging the Gap with Millennials
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
8 Ways to Hack Your Way to Productivity
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
Important Lessons for every Public Information Officer – 35 Express
It’s critical to evaluate the individual stakeholder issues, identify the key problem needing to be addressed and providing the project team a concise assessment of what needs to be done. Handling these matters in a timely way builds trust with stakeholders and allows the client to deal with the issue in the most efficient manner possible.
4 Ways Planning a Nigerian Wedding is like planning a PR Campaign
Over the last six months, I’ve come to realize one thing about planning a traditional Nigerian wedding. It’s not all that different from planning a public relations (PR) campaign. Between researching potential vendors and venue locations, strategically prioritizing...
3 Reasons Why We are Successful in
Cause-Marketing
While OCGers thrive in a fast-paced and nimble environment and want to see all clients succeed; there’s a special place in our hearts when working with cause-based marketing campaigns and non-profits as marketers. Why? Because our work, which is our client’s work,...
Traditional vs. Digital – Which is right for your business?
It's relatively safe to say everyone knows the power and importance of a heavy digital advertising focus in your marketing plan. However, have you ever wondered if more traditional advertising elements still have a place for your business or clients? Our team at OCG+...
The Value in Transcreation
Let’s face it. In today’s America, there are multiple languages being spoken in every city. We are a true melting pot encompassed of many different cultures and ethnicities, with some speaking the same language – yet different dialects. As a multicultural and...
6 Ways to Promote Your Digital Agency
What do digital and communication agencies know best? Promoting its clients in the best light possible while producing outstanding results. So, why do most agencies not utilize their experts and strategies to promote their own brands? Most forget how important it is...
Three Reasons Why Millennials Should Work at a Multicultural Agency
As the communications sector rapidly evolves, strategic communicators and marketers must evolve at the same pace. Certainly, most agencies understand the importance of targeting multicultural markets. But are they able to effectively target diverse markets if they...