Situation: Texas Health Care (THC), a mid-sized physician group in North Texas, turned to OCG PR to help establish positive branding and content development that would attract new talent from across the U.S. and to promote the charitable work of its members. THC also sought OCG PR's strategic guidance on messaging that would assist in the group's positioning in contract negotiations with a local hospital.
Action: OCG PR created engaging B2B content for THC's website that highlighted exceptional work of its physicians, mission work with international communities, and awards given to its member doctors. Strong content, coupled with an SEO strategy was geared toward creating a provocative narrative of the doctor's group and its work. OCG PR targeted business and industry publications with story pitches that highlighted THC's value to the local hospital.
Value Added: THC continues to attract world-class talent as a result of OCG PR strategies and content. THC physicians repeatedly have received "Top Doc" awards and recognition for its charitable work. The physicians group also secured favorable contract agreements as a result of impactful earned media driven by OCG PR media relations tactics.