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Three Creative Ways You Can Increase Your Client’s Brand Awareness in the Media

by OCG+ | Apr 2, 2018 | Account Management, Digital

One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
Bridging the Gap with Millennials

Bridging the Gap with Millennials

by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations

Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...

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