by OCG+ | Nov 26, 2018 | Advertising, Digital, Social Media
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...
by OCG+ | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by OCG+ | Jan 31, 2018 | Advertising, Multicultural, Public Relations, Uncategorized
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
by OCG+ | Jan 4, 2018 | Advertising, Social Media
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
