by OCG+ | Nov 26, 2018 | Advertising, Digital, Social Media
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...
by Samantha Bastien | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by OCG+ | Jun 18, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
by OCG+ | Jan 4, 2018 | Advertising, Social Media
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
