CAUSE MARKETING
As the communications sector rapidly evolves, strategic communicators and marketers must evolve at the same pace. Certainly, most agencies understand the importance of targeting multicultural markets. But are they able to effectively target diverse markets i(read more)

PUBLIC RELATIONS

Managing the Logistics of Transportation Projects

By OCGPR Staff | November 15, 2016 | add comment
The logistics of large-scale transportation projects are formidable. From design, to engineering to construction, the sheer number of variables that have to be accounted for are enormous. Very often, meeting these challenges becomes a day-to-day obstacle cou(read more)

MULTICULTURAL
Need to connect with African-American Social Influencers? Here are a few tips to get the conversation started! Today, connecting with other individuals online is as easy as opening an app on your phone and starting a conversation. But do you know which s(read more)

PUBLIC RELATIONS

Building Connections that Last

By OCGPR Staff | October 17, 2016 | add comment
If you want to grow business, get to know your customer. Make the decision to get personal and get connected. If you think you know your customer, ask yourself: do you really?  When is the last time you had a real conversation? No doubt, you’ve pushed inf(read more)

MULTICULTURAL

Diversity Matters

By OCGPR Staff | October 6, 2016 | add comment
Diversity matters – just ask Verizon, HP and General Mills. These three global brands recently informed their respective creative agencies that not only does diversity matter, but future contracts would be tied to having diverse teams working on their acco(read more)

PUBLIC RELATIONS

3 References to Help You Stay Current

By OCGPR Staff | May 16, 2016 | add comment
Here’s the problem: How do we keep up to date our printed references to cultures and lifestyle choices? Employing fresh terminology in the digital age can sometimes feel impossible. A video found on CNN offers tongue-in-cheek insight into the origin (read more)

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A Look at OCG PR’s First Quarter Success

By OCGPR Staff | April 14, 2016 | add comment
The first quarter is over and OCG is moving faster than ever! In the last three months, we've worked on integrated marketing campaigns, planned and purchased media, produced television spots, designed billboards, landed media coverage, and more. The good(read more)

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Peace of Mind and Your Media Plan

By OCGPR Staff | March 14, 2016 | add comment
The end of the first quarter is almost upon us. In a couple of weeks, marketers everywhere will answer questions about revenue goals, frequency and reach. A media plan review and a discussion of staying the course or changing direction will inevitably follow(read more)

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2015 Summer Reading List: OCG PR Edition

By OCGPR Staff | June 23, 2015 | add comment
Summertime welcomes relaxation, vacation and sunny days. For some of us that means getting some much needed reading accomplished during travel and pool days. Sharpening your mind while you have some downtime is productive, and we at OCG PR like to learn as m(read more)

  1. Jannibah Coleman says:

    My book list just got longer! Very interesting and diverse. :)

PUBLIC RELATIONS

By The Numbers: PR Measurement

By OCGPR Staff | March 19, 2015 | add comment
If a tree falls in the forest, and no one is around to hear it, does it make a sound? If a PR campaign is a wild success, but isn’t captured with tangible measurement, was it really a success? A consistent challenge for PR practitioners is measuremen(read more)

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Talking ‘Bout My Generation: Millennials

By OCGPR Staff | August 26, 2014 | add comment
Smartphone wielding, attention-deficient, lazy, angsty, 25-year-old hipsters still living with mom and dad. Is this the picture you have of the average millennial? Probably. However, there may be more to this generation (by most accounts, those born after 19(read more)

PUBLIC RELATIONS

Five Reasons to Focus on Visual Storytelling

By OCGPR Staff | August 5, 2014 | add comment
Think back to your childhood. What were your favorite bedtime stories?  Do any images come to mind? How about the cartoons you watched as a child? Which were your favorites? If you can remember even a few, then you’re living proof that images – whether(read more)

PUBLIC RELATIONS
I am a single girl. And like many singles, I’ve explored the (sometimes harrowing) world of online dating. Maybe that’s what made me click on a blog post condemning another online dater for his lack of romanticism. I’ll tell you about it in a nutshell.(read more)

PUBLIC RELATIONS

How to Recover from a Public “Fail”

By OCGPR Staff | June 18, 2014 | add comment
It’s an ever-popular trend in the media– from slips of the tongue to inappropriate public displays – celebrities and those in the public eye have turned national apologies into the norm. Earlier this month, Steve Coburn made news around the nation (read more)

PUBLIC RELATIONS

Are Brands Still “Beliebers?”

By OCGPR Staff | February 12, 2014 | add comment
Celebrity endorsements of a company’s products can be a boost or a drain on a brand. With every commercial and print ad, celebrities build a greater association with the brand. Once every blue moon – okay every year, a celebrity is thrust into the limeli(read more)

PUBLIC RELATIONS
This week, you may have been introduced to a young boy by the alias “Sir Fedora.” The 11 year-old YouTuber, uploaded a video that received one “like,” and he was elated! They say it’s the little things in life that make us the happiest, and Sir Fed(read more)

PUBLIC RELATIONS

Interview Etiquette 101: Always Be Prepared

By OCGPR Staff | January 17, 2014 | add comment
As a public relations geek, I like to watch all the sordid videos that circulate on social media of average Joes and Janes who are interviewed by the media.  The reason?  To see how people stumble, get off message and fail to be convincing when in the spot(read more)

  1. KentW says:

    That was actually pretty hard to watch. I don’t think I have ever seen such an awkward interview moment. Especially given the fact that they spent so many years with cameras around them. Perhaps they are comfortable having cameras “capture” their daily activities as they go here and there because nothing specific is directed toward them.,,,whatever happens happens. But, here they were looked at by an imposing “news person” who directed questions straight at them with an expectation of a response. Obviously, they couldn’t handle it. It looked to me that their reluctance to speak also caught Kate totally off guard.

  2. Kimberly Takacs Jarvinen says:

    That was terrible! Kate looked horrified and agitated! I don’t deny that she is a good mother, but, it really serves her right! Don’t put your kids out there to make a couple of bucks. I remember how she used to treat Jon way back in those first episodes. I bet her kids got a little piece of her mind after that interview! Glad that’s over….it was just ugly to watch…..

PUBLIC RELATIONS

Public Relations Blunders of 2013

By OCGPR Staff | December 19, 2013 | add comment
Not every client is a mega-celebrity or major corporate brand, but protecting one’s reputation is every bit as important to a small business owner, individual or organization.  When crisis hits, missteps can dog a brand for years.  Let’s take a look at(read more)

PUBLIC RELATIONS

You’re Always “On The Record”

By OCGPR Staff | November 20, 2013 | add comment
Here’s a valuable word of advice to companies and individuals who care about their brand identity – you are always on the record. Gone are the days when a CEO, company spokesperson, or public figure only had to say the right things in front of reporters.(read more)

PUBLIC RELATIONS

Have We Reached the Star Trek Age of Medicine?

By OCGPR Staff | October 29, 2013 | add comment
These days, nearly everyone has some kind of wired device connecting to social media, texting friends, or using apps to make our lives easier. As public relations professionals, we like to keep an eye on how people are using technology in their daily live(read more)

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