by Samantha Bastien | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by Samantha Bastien | Aug 16, 2018 | Digital, Public Relations
Its practical use for many business industries has accelerated withinhe last few years with estimates going as high as $19.1 billion worldwide. CEOs are starting to understand the value in the intelligence and how they can leverage it to their advantage. Publications,...
by OCG+ | Jun 18, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
by OCG+ | Apr 2, 2018 | Account Management, Digital
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
by OCG+ | Nov 7, 2017 | Digital, Public Relations, Traditional
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
by OCG+ | Aug 24, 2017 | Digital, Traditional
It’s relatively safe to say everyone knows the power and importance of a heavy digital advertising focus in your marketing plan. However, have you ever wondered if more traditional advertising elements still have a place for your business or clients? Our team at...
