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OCG PR Public Engagement Work Earns National Recognition


OCG PR’s public engagement work landed clients’, AGL Constructors and TxDOT, third place in the American Road & Transportation Builders Association Transportation Development Foundation (ARTBA-TDF) 2014 PRIDE Awards.

The win recognized OCG PR’s strategic and effective tactics in educating North Texas residents and opinion leaders about the “35 Express” projects’ significant contributions to the economy and quality of life.

“35Express” (Interstate 35E, between Denton and Dallas counties) is undergoing a $1.4 billion widening and reconstruction effort affecting more than 150,000 residents and 3,000 businesses in North Texas. To build public support, OCG PR and AGL Constructors—a joint venture between Archer Western, Granite and Lane Construction companies—established an aggressive public outreach campaign.

“We are extremely honored to receive such a prestigious, national award,” said Kimberly Sims, Public Information Manager for the project and Vice President of Public Engagement at OCG PR.  “We hope to continue building the framework to get the region engaged and connected to this important project.”

OCG PR’s contributions to the “35 Express” project include:

  • Within the first eight months of the project, OCG PR led more than 70 presentations reaching over 1,200 stakeholders and performed “boots on the ground outreach” to about 120 businesses each month.
  • OCG PR’s Digital and Public Engagement teams created a website, e-Newsletter and Facebook and Twitter accounts that have received more than 4,000 visits, 2,000 subscribers, 2,000 likes and 1,500 followers, respectively. The aggressive social media campaign helps educate drivers on the project, lane closures, accidents and tips for safe driving within the construction zone.

The awards ceremony was held in Washington, D.C., during ARTBA’s Federal Issues Program. More information about the awards program and award recipients can be found here.

To learn more about OCG PR’s Public Engagement work visit ocgpr.com.

 

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