Raise awareness, educate and change driver behavior in work zones.
OCG+ created a campaign to generate awareness and a shared responsibility between stakeholders and the construction team to keep drivers safe in the 35 Express construction zone.
- FB: 247,308 estimated impressions with an engagement rate of 4.7% (3.4% above industry average)
- TW: 16,610 estimated impressions with an engagement rate of 6.1% (5.5% above industry average)
- Two live remote broadcasts from KXAS (NBC affiliate) with an estimated audience of 26K and an estimated AVE of $20K
- Stories posted on NBCDFW.com – 2M Unique Monthly Visitors
- Overall digital reach of 3.79M estimated impressions
- American Road and Transportation Builders Association (ARTBA) Work Zone Safety Awareness Award
- More than two dozen headlines in broadcast, print and online publications across Texas