OCG PR is a full-service boutique public relations agency that specializes in creating and executing results-driven multicultural communications and cause marketing campaigns.
Within our specializations, our services include:
- Media relations
- Media buying
- Integrated communication planning
- Social media
- Creative direction and design
- Event coordination
- Stakeholder outreach and development
- Issues Management
- Blogger Outreach
- Content Development
Every client is different and we never try to recreate the same PR campaign. But there are some key elements that generally fit within any integrated communications plan:
- Assess the situation. Analyze existing research and data
- Meet with client stakeholders. Understand their objectives. Align them, if necessary.
- Are there gaps in research and data? If yes, conduct new research. Establish benchmarks.
- Assess client strengths and weaknesses. Develop the message.
- Construct integrated communications plan with timeline.
- Implement the plan.
- Measure engagement success against benchmarks.