Raise awareness, educate and change driver behavior in work zones.


OCG+ created a campaign to generate awareness and a shared responsibility between stakeholders and the construction team to keep drivers safe in the 35 Express construction zone.


  • FB: 247,308 estimated impressions with an engagement rate of 4.7% (3.4% above industry average)
  • TW: 16,610 estimated impressions with an engagement rate of 6.1% (5.5% above industry average)
  • Two live remote broadcasts from KXAS (NBC affiliate) with an estimated audience of 26K and an estimated AVE of $20K
  • Stories posted on NBCDFW.com – 2M Unique Monthly Visitors
  • Overall digital reach of 3.79M estimated impressions
  • American Road and Transportation Builders Association (ARTBA) Work Zone Safety Awareness Award
  • More than two dozen headlines in broadcast, print and online publications across Texas