+Black Women’s Health Imperative
Utilize the development of the BWHI Fair Work Initiative – a national, multi-year strategy to eliminate the discrimination and barriers to the health of Black women in the workplace– to raise awareness about the plight of Black women in the workforce and increase corporate participation in the robust FWI solutions which include an index, training, and toolkit.
Bring to light racial disparities and inequalities impacting Black women in the workplace through a bold, research-based, digital purpose campaign that calls on workplace leaders to create more equitable environments for Black women.
Engage in relationship-building with allies and ambassadors to carry the message to a wider audience.
Empower black women with resources and tools that support their current state of being while promoting the FWI as a solution.
DIGITAL MEDIA CAMPAIGN
Launched a robust #PayBlackWomen digital media campaign that generated awareness and a call to action about the disparity in Black women’s salaries.
Created a toolkit for supporters and organized a digital grassroots activation that saw engagement from individuals, corporations and nonprofits.
Led the planning, branding, and execution of a Congressional Black Caucus Foundation Annual Legislative Conference sponsorship via a live panel session featuring CEOs and policy advocates.
Developed messaging, a webpage, social media cards, and reels to engage audiences for all executed campaigns.
Led the development, recruitment, and facilitation of “ally briefing meetings” with corporate DEI leaders to increase BWHI FWI awareness.