+TCU Race & Reconciliation Initiative
The Challenge
Texas Christian University (TCU) designed to align with more than 60 universities worldwide as part of the Universities Studying Slavery Consortium, a movement designed for sharing research and strategies. TCU also wanted to use their research to help heal the TCU community.
Our Work
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Created a comprehensive communication plan
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Provided strategic counsel around internal and eternal communications
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Navigated the internal conversation, bringing the campus, students, faculty and key stakeholders together around this initiative.
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Drove the narrative around this controversial program, engaging with local media outlets and external community leaders to ensure that the narrative was aligned with TCU’s intent
Results
- Over 200 participants attended the RRI town hall
- Garnered 4 media hits and 3 social posts in mainstream (print+TV) and multicultural media outlets