+TCU Race & Reconciliation Initiative
Texas Christian University (TCU) designed to align with more than 60 universities worldwide as part of the Universities Studying Slavery Consortium, a movement designed for sharing research and strategies. TCU also wanted to use their research to help heal the TCU community.
Created a comprehensive communication plan
Provided strategic counsel around internal and eternal communications
Navigated the internal conversation, bringing the campus, students, faculty and key stakeholders together around this initiative.
Drove the narrative around this controversial program, engaging with local media outlets and external community leaders to ensure that the narrative was aligned with TCU’s intent
- Over 200 participants attended the RRI town hall
- Garnered 4 media hits and 3 social posts in mainstream (print+TV) and multicultural media outlets