+TCU Race & Reconciliation Initiative

The Challenge

Texas Christian University (TCU) designed to align with more than 60 universities worldwide as part of the Universities Studying Slavery Consortium, a movement designed for sharing research and strategies. TCU also wanted to use their research to help heal the TCU community.

Our Work

  • Created a comprehensive communication plan
  • Provided strategic counsel around internal and eternal communications
  • Navigated the internal conversation, bringing the campus, students, faculty and key stakeholders together around this initiative.
  • Drove the narrative around this controversial program, engaging with local media outlets and external community leaders to ensure that the narrative was aligned with TCU’s intent


  • Over 200 participants attended the RRI town hall
  • Garnered 4 media hits and 3 social posts in mainstream (print+TV) and multicultural media outlets