by Kayla Andrews | Sep 2, 2022 | Cause Marketing, Multicultural, Public Relations
By Kayla Andrews When clients come to us looking for social impact expertise they’re often surprised when we ask what their organization is doing around community engagement. Some ask, “What does that have to do with increasing my bottom line?” Others say, “We’re...
by OCG+ | Jan 31, 2018 | Advertising, Multicultural, Public Relations, Uncategorized
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
by OCG+ | Nov 7, 2017 | Digital, Public Relations, Traditional
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
by OCG+ | Oct 12, 2017 | Public Relations, Transportation
Infrastructure development, particularly transportation, requires unique public engagement skills and expertise. The technical complexity and formidable logistical demands of such projects makes providing clear and understandable information to the stakeholders a...
by OCG+ | Sep 27, 2017 | Public Relations
Over the last six months, I’ve come to realize one thing about planning a traditional Nigerian wedding. It’s not all that different from planning a public relations (PR) campaign. Between researching potential vendors and venue locations, strategically prioritizing...
