by Samantha Bastien | Aug 16, 2018 | Digital, Public Relations
Its practical use for many business industries has accelerated withinhe last few years with estimates going as high as $19.1 billion worldwide. CEOs are starting to understand the value in the intelligence and how they can leverage it to their advantage. Publications,...
by Samantha Bastien | Jul 2, 2018 | Advertising, Public Relations
For small businesses with a limited budget, it can be hard to decide how to distribute your advertising budget. Money and lack of time are often the two biggest problems small agencies face. So how do you reach your online target audience all while staying within your...
by OCG+ | Jan 31, 2018 | Advertising, Multicultural, Public Relations, Uncategorized
+ Why Your Table Needs to Be as Diverse as Your Consumer No matter the size of your conference room, today more than ever your team of marketing and communication experts needs to be as diverse as the consumer you are trying to reach. Why not only have upper tier...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
by OCG+ | Nov 7, 2017 | Digital, Public Relations, Traditional
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
by OCG+ | Oct 12, 2017 | Public Relations, Transportation
Infrastructure development, particularly transportation, requires unique public engagement skills and expertise. The technical complexity and formidable logistical demands of such projects makes providing clear and understandable information to the stakeholders a...
