by OCG+ | Nov 26, 2018 | Advertising, Digital, Social Media
Influencer marketing is a tactic within public relations that uses a personality endorsement to sell products. This unique form of marketing, allows anyone with a decent followingand engagement pattern to be considered an influencer. It became popular in 2010...
by OCG+ | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by OCG+ | Apr 2, 2018 | Account Management, Digital
One of the challenges and joys of working in PR is developing fresh story angles and pitch ideas that resonate with news desks and local reporters. While sending out an email pitch about a new client initiative or campaign is one way to gauge media interest, there’s...
by OCG+ | Nov 7, 2017 | Digital, Public Relations, Traditional
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
by OCG+ | Aug 24, 2017 | Digital, Traditional
It’s relatively safe to say everyone knows the power and importance of a heavy digital advertising focus in your marketing plan. However, have you ever wondered if more traditional advertising elements still have a place for your business or clients? Our team at...
by OCG+ | Jul 18, 2017 | Digital
What do digital and communication agencies know best? Promoting its clients in the best light possible while producing outstanding results. So, why do most agencies not utilize their experts and strategies to promote their own brands? Most forget how important it is...
