by OCG+ | Jan 4, 2018 | Advertising, Social Media
In the world of digital, there are many methods to grow your audience, reach your target audience and engage with consumers – including paid and organic social media strategies. However, in order for a social media campaign to be successful, marketers must integrate...
by OCG+ | Nov 29, 2017 | Leadership
I was recently honored by the Fort Worth Business Press as one of the Great Women of Texas. It was a beautiful ceremony recognizing community and businesswomen leaders who all have achieved great accomplishments. I had an opportunity to ask a few of my fellow...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
by OCG+ | Nov 7, 2017 | Digital, Public Relations, Traditional
If you are like me, you have probably met someone who made you stop in your tracks and wonder how they got so much done in a single day. After all, we all have the same 24 hours, and yet these unicorns of efficiency seem to crank out work days ahead of deadlines,...
by OCG+ | Oct 12, 2017 | Public Relations, Transportation
Infrastructure development, particularly transportation, requires unique public engagement skills and expertise. The technical complexity and formidable logistical demands of such projects makes providing clear and understandable information to the stakeholders a...