by Samantha Bastien | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by OCG+ | Jun 18, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
The European Union will enforce the GDPR (General Data Protection Regulation) law that will begin the process of personal data being obtained, used, and shared domestically and around the world. What is the GDPR? As of May 25, 2018, the regulation in the EU law gave...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
by OCG+ | Sep 8, 2017 | Cause Marketing
While OCGers thrive in a fast-paced and nimble environment and want to see all clients succeed; there’s a special place in our hearts when working with cause-based marketing campaigns and non-profits as marketers. Why? Because our work, which is our client’s work,...
by OCG+ | May 8, 2017 | Cause Marketing
As the communications sector rapidly evolves, strategic communicators and marketers must evolve at the same pace. Certainly, most agencies understand the importance of targeting multicultural markets. But are they able to effectively target diverse markets if they...
