by OCG+ | Sep 2, 2022 | Cause Marketing, Multicultural, Public Relations
By Jaye Washington When clients come to us looking for social impact expertise they’re often surprised when we ask what their organization is doing around community engagement. Some ask, “What does that have to do with increasing my bottom line?” Others say, “We’re...
by OCG+ | Oct 14, 2021 | Cause Marketing
Corporate America felt the pressure to make bold statements and pledge generous donations to social justice organizations, Historically Black Colleges and Universities (HBCUs) and Black advocacy groups, but many are questioning the true social impact of those promises...
by OCG+ | Oct 1, 2018 | Advertising, Cause Marketing, Digital, Leadership, Social Media
We’re all talking about it: Company culture. We review it when scanning employment opportunities, our hiring manager discusses it during your interview, and some companies even test new employees to confirm they know it, live it, and love it. It seems to me like...
by OCG+ | Nov 17, 2017 | Account Management, Cause Marketing, Public Relations
Sometimes, when I meet socially with others in my field, the topic of Millennials comes up (usually followed by deep sighs and eye rolling.) That’s when I typically do the wildly unpopular: I say how much I enjoy working with my Millennial teammates (usually followed...
by OCG+ | Sep 8, 2017 | Cause Marketing
While OCGers thrive in a fast-paced and nimble environment and want to see all clients succeed; there’s a special place in our hearts when working with cause-based marketing campaigns and non-profits as marketers. Why? Because our work, which is our client’s work,...
by OCG+ | May 8, 2017 | Cause Marketing
As the communications sector rapidly evolves, strategic communicators and marketers must evolve at the same pace. Certainly, most agencies understand the importance of targeting multicultural markets. But are they able to effectively target diverse markets if they...
